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MOBILE APPLICATION FOR SOUTH ASIA
The development grant US $380,000/- for the establishment of mobile application labs in South Asia was won by the PSEB from the infoDev (world bank) through a competitive process. Pakistan is a country at the gateway of South Asia, Central Asia, and the Middle East (GCC). Pakistan also provides an excellent laboratory for the implementation and validation of the mLabs idea in that it has several positive factors including a sizeable technically savvy workforce; a fast-growing mobile, telecom, and IT sector; and an emerging entrepreneurial system as well as several challenges that need to overcome before it could become a mobile and ICT4D success story.
Pakistan is also a home to a sizeable portion of population who, very much like other countries in the region,speak a language written in non-English alphabets thus making mobile and smart phone penetration increasingly challenging. This means that if true ICT4D, educational and entertainment content on mobile platforms has to proliferate, both cultural nuances and language representation must be made efficient on mobile and hand-held devices.
The objectives and scope of the project are;
The mLab Governing Board is comprises of following members for implementation and monitoring of the program;
MD, PSEB is the chairman of the mLab Governing Board. The Board will meet periodically to review & monitor the progress of the program. Presence of seven members of the governing board complete the quorum.
Possible Revenue Streams to make the program Self-sustainable
In order to make the program self-sustainable, mLab will need to generate revenue from following streams: