Marketing

Promotion of Pakistan's IT industry is the core activity of Pakistan Software Export Board (PSEB). IT companies have regularly benefited from PSEB initiatives by attracting valuable business leads, establishing offices in key foreign locations and signing joint venture agreements with foreign counterparts. World renowned research authorities like Gartner, World Bank and McKinsey have continuously endorsed the international marketing activities of PSEB and have laid emphasis on increasing/enhancing the presence of Pakistani IT companies in key international markets which in turn will complement the IT oriented export revenue.

PSEB participates proactively in leading industry events in Europe, North America and the Middle East and facilitates the Pakistani IT/ITeS Industry by providing networking opportunities to the business and entrepreneurial community, these includes GITEX, CeBIT and Meftech etc. PSEB has also taken the initiative of conducting mini events (outbound delegations) to create matchmaking opportunities for the local IT companies abroad. Mini events are customer focused events where leading IT targeted groups gather and provide an opportunity to the visiting Pakistani IT companies to present their products and services. PSEB has successfully taken outbound delegations to UK, Canada, USA and Ireland.

In PSEB's Niche Marketing Program (NMP), the IT industry's areas of current strength include animation and gaming, retail banking and finance, mobile content, medical transcription, industry-specific ERP, and document management. Target geographies include Australia, China, the Middle East, New Zealand, the United Arab Emirates (UAE), UK, and the USA. These geographies have been selected based on current export levels (almost 60% to the USA, 10% to the UK) or growth potential.

Matchmaking to bring development, or support centers of large multinational companies to Pakistan, is another focus area, as they bring foreign investment, share best practices, and help create positive perceptions. Currently, leading international corporations such as ZTE, Bearingpoint, Mentor Graphics and NCR Teradata have development centers or global consultancy centers in the country.

PSEB prepares marketing collateral to disseminate at national and international industry events, the objective of which is to highlight Pakistan's soft power on the map of the IT world. In this regard, IT industry year book, video documentaries, presentations, print collateral, website, online and gateway advertisements regarding Pakistan's IT/ITeS industry have been developed.

 

Sulman Hassan
Director International Marketing
Pakistan Software Export Board
Ministry of IT & Telecom
Government of Pakistan
2nd Floor Evacuee Trust Complex F-5,
Agha Khan Road,Islamabad.
Pakistan
UAN +92-51-111-333-666 Ext 123
Direct # +92-51-9211124 Fax +92-51-9211125
website: http://www.pseb.org.pk