International Exhibitions

  • ITCN 2017

    Dear PSEB Member,  

    Pakistan Software Export Board (PSEB), in line with its policy of bolstering the local IT Sector of Pakistan hereby solicits applications from PSEB member companies to exhibit at ITCN 2017 (September 19-21) at Expo Center, Karachi.

    According to ITCN organizers “this Business-to-Business Exhibition aims to be a one-stop shop for ICT Industry that includes but not limited to Business Solutions, Telecom Solutions, Government Solutions, Cloud Computing, Data Center Solutions, Banking Solutions, Health Solutions, Retail Solutions, Digital Marketing, Consumer Technology, Security and Computer Hardware Solutions in front of thousands of potential buyers, who will be attending the Show. The Event is proven to be the preferred venue for thousands of prospective buyers for Software Sector and Industry Professionals to get up to date information on latest technological advancements and industry developments.” Further information on the event is available at http://itcnasia.com/.

    PSEB would provide subsidy to selected PSEB member companies having valid PSEB membership for exhibiting at ITCN Asia 2017.  After availing the subsidy, the shortlisted PSEB member company would pay only PKR 30,000 for the following benefits:

    • Shell space (9 sqm) with Fascia Name, 1 Counter, 2 Chairs, 3 Spot Lights and Power Socket

    • Company Profile in the Event’s Catalogue

    • Corporate Visitor Passes (200 Complimentary)

    • Opening Ceremony (02 invitations Complimentary)

    Your company would be provided with independent space with walls. You may bring your marketing material such as backdrop, brochures, banners, and standees for effectively marketing your products and services. A PSEB representative would be available at all times to address any issues pertaining to PSEB Pavilion.

    Application forms and signed TORs are available at http://pseb.org.pk/images/itcn-form-2017.pdf. The duly filled in application form and signed TORs must be submitted to undersigned official along with the following by August 11, 2017 by 4 PM.

    • Objective Statement (explaining why your company wants to participate in this particular event)

    • Demand draft of Rs. 30,000 in favor of Pakistan Software Export Board (refundable in case of non-selection).

    PSEB has to intimate ITCN about the number of confirmed stalls therefore any applications received after the deadline will not be considered. Hence, kindly submit your application form along with payment by August 11, 2017 positively to PSEB office.

    Best Regards,

    Sulman Hassan

    Director International Marketing

    Pakistan Software Export Board

    Ministry of IT and Telecom

    Government of Pakistan

    Office 5/6, 5th Floor Shaheen Complex,

    Edgerton Road, Lahore, Pakistan

    Telephone: +92-42-99200170

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • Exhibit at China Hi Tech Fair 2017

    Dear PSEB member,

    PSEB hereby invites applications from PSEB member companies interested in exhibiting at China Hi Tech Fair 2017. Eligible companies would be offered fully built exhibit space in an open format Pakistan IT Pavilion.

    China Hi-Tech Fair (CHTF) is held in Shenzhen from November 16 to 21 every year. It is co-hosted by Ministry of Commerce and other State Ministries and Shenzhen Municipal People's Government and is among the most influential Chinese technical exhibition, well known for being the "No. 1 Technology Show in China." With 150,000 sqm of space, 3600exhibitors, delegations from 28 countries, and nearly 600,000 visitors from 90 countries, China HI Tech fair is easily among the world’s largest IT exhibitions. At CHTF 2016, exhibitors showcased thousands of hi-tech products, which covered industries of Energy Saving & Environmental Protection, Smart Wearable Devices, Internet+, Unmanned System, Robot, Big Data, New Energy, New Material, IOT, Smart Home, Optoelectronics Display, Aerospace, Smart City and Modern Agriculture. 243 forums, conferences, seminars, workshops, salons and product launches were also held during the six-day event.  

    As per information provided by the exhibitors “dozens of Chinese provinces will send exhibition delegations to China HiTech Fair. Further information on the fair is available at http://www.chtf.com/english.

    Chinese Market is already the second largest economy and is expected to surpass the US as the largest economy in the world by 2025.  For perspective on the size of the Chinese IT market, Chinese IPOs have included Alibaba ($25 billion), Sunny Mobile (US$485 million), 500.com (US$665 million), 58.com (US$2.4 billion), and Qunar.com (US$3.11 billion).

    The companies would be provided with fully built exhibit space within Pakistan Pavilion with all necessary facilitates. To motivate IT companies to exhibit at China Hi Tech Fair, selected PSEB member companies would have to pay only Rs. 50,000 to exhibit in Pakistan Pavilion at China Hi Tech Fair 2017 and would include complimentary hotel room for one representative of the company as well as transport facility from hotel to the exhibition arena for the duration of the exhibition. Companies would be responsible for remaining expenses such as air travel, visa fees and other miscellaneous expenses. The selected companies would also need to submit a security deposit of Rs. 20,000 which would be refunded after submission of leads report as per stipulated PSEB format.

    Application forms and TORs are available here and must be submitted to the undersigned by Aug 11, 2017 along with the following documents:

    • Duly filled-in Application Form

    • Company Profile

    • Information of Products and Services to be projected at the exhibition.

    • Objectives Statement

    • Signed TORs

    • Demand draft of Rs. 70,000 in favor of PSEB and would be refunded in case the company is not selected or if a company withdraws its EOI before intimation by PSEB on the selection status. The application fee and security deposit would be forfeited if the selected company withdraws after selection by PSEB or does not show up at the exhibition.

    For queries, kindly contact the undersigned before the deadline.

    Best regards,

    (Jahanzaib Shafi)

    Manager International Marketing

    Pakistan Software Export Board

    Ministry of IT and Telecom

    Government of Pakistan

    2nd Floor, Evacuee Trust Complex

    Agha Khan Road, F-5, Islamabad, Pakistan

    Telephone: +92-51-9211124/9201466

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • MWC Americas, San Francisco - September 2017

    Dear PSEB Member,

    In-line with the Governments objective to boost IT exports of Pakistan, Pakistan Software Export Board hereby solicits applications from PSEB member companies to exhibit at MWC Americas, scheduled to be held in San Francisco, USA between September 12-14, 2017.

    As per the information submitted by the organizers “The MWC Americas exhibition will showcase 1,000 exhibitors through a combination of exhibition stands, pavilions and hospitality space. Pavilions from Canada, China and Korea are already confirmed and we are seeing extremely strong support for Mobile World Congress Americas from operators and players from across the mobile ecosystem, including AT&T, Sprint and Verizon who are all committed to exhibiting at the event.” Further information on the event is available at https://www.mwcamericas.com/

    PSEB would be setting up a Pakistan IT Pavilion at 2017 MWC Americas. To motivate PSEB member companies to exhibit at the aforementioned IT exhibition, PSEB has decided to offer substantial subsidy. The short-listed companies would pay Rs. 200,000/-after availing PSEB subsidy to exhibit at MWC Americas 2017 in a fully built exhibit space with all necessary facilitates. Companies would be responsible for their representative’s visa, travel, hotel accommodation and all other miscellaneous expense.

    Interested companies having valid PSEB membership, are requested to fill out the Application form available here and submit to the undersigned with all requisite attachments by August 7, 2017.

    • Application Form and signed ToRs. Both must have company stamp as well.

    • Company Profile.

    • Information on Products/Services that would be projected through the event.

    • Demand draft of PKR 220,000/- in favor of Pakistan Software Export Board. The deposit is refundable in case an IT company is not short-listed. The deposit would be non-refundable in case of no-show after selection. Please note that Rs. 20,000 would be refunded upon submission of tour and leads report after the event as per format provided by PSEB.

    Kindly contact the undersigned for any related queries before the deadline.

    Best regards,

    (Jahanzaib Shafi)

    Manager International Marketing

    Pakistan Software Export Board

    Ministry of IT and Telecom

    Government of Pakistan

    2nd Floor, Evacuee Trust Complex

    Agha Khan Road, F-5, Islamabad, Pakistan

    Telephone: +92-51-9211124/9201466

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • Business Software Exhibition, Netherlands - September 2017

    Dear PSEB member,

    In-line with the Governments objective to boost IT exports of Pakistan, Pakistan Software Export Board (PSEB) hereby solicits applications from PSEB member companies to exhibit at Business Software Exhibition, scheduled to be held at Midden Nederland Hallen in Barneveld, The Netherlands on 28th September, 2017.

    As per the information submitted “This event provides an excellent opportunity to companies specializing in ERP, PDM / PLM, MES, BI, PCF, SCF, CRM, CAD/CAM, Software Quality Management, Inventory Management, Planning, Service and Maintenance in the Business Services, Computer Hardware & Software, IT & Technology industries, to present their products and services. The event will be attended by more than 500 leading businesses including managing directors, company supervisors, controllers, product managers, logistics managers, supply chain managers and IT application managers.”

    Netherlands is one of the most wired countries in the world and is considered Europe’s hotspot for leading information and communications technology companies. 60% of all Forbes 2000 companies active in the IT industry have operations in Holland. The Netherlands is also a hotspot for companies active in the global gaming industry, both serious and entertainment gaming, and is home to world-renowned gaming companies like Guerrilla Games, Perfect World, Kixeye and Activision Blizzard Plus. The country is ranked no 1 in Europe for outstanding use of IT, 4th largest exporter of IT services and boosts world’s largest IT Interchange. Netherlands also claims to have the largest security cluster and one of the most advanced markets of data centers in Europe, world-class R&D facilities and logistics infrastructure.

    PSEB will be setting up a Pakistan IT Pavilion at Business Software Exhibition, Netherlands.  To motivate PSEB member companies to exhibit at first ever PSEB subsidized exhibition in the Netherlands, PSEB would offer substantial subsidy on an exhibit space with all necessary facilitates. The shortlisted companies would pay Rs. 90,000/- after availing PSEB’s subsidy. Companies would be responsible for their representative’s visa, travel, hotel accommodation and all other miscellaneous expenses from 27th-29th September, 2017. Valid PSEB member IT Companies interested in exhibiting at Business Software Exhibition in the Netherlands are requested to submit the following documents and payment to the undersigned with all supporting attachments by 25th July, 2017.

    • Dully filled in Application form and signed ToRs available here. Both must have company stamp as well

    • Company Profile

    • Objective Statement (explaining why your company wants to participate in this particular event)

    • Information on Products and Services that would be projected through participation in the exhibition

    • Demand draft of PKR 100,000/- in favor of Pakistan Software Export Board. The demand draft would be refunded if the company is not selected. Rs. 10,000 would be refunded upon submission of leads report as per format provided by PSEB. The leads report would need to be submitted within two weeks of the conclusion of the event.

    Kindly contact the undersigned for any related queries before the deadline.

    Best regards,

    (Jahanzaib Shafi)

    Manager International Marketing

    Pakistan Software Export Board

    Ministry of IT and Telecom

    Government of Pakistan

    2nd Floor, Evacuee Trust Complex

    Agha Khan Road, F-5, Islamabad, Pakistan

    Telephone: +92-51-9211124/9201466

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • GiTEX Dubai 2016 - (Newsletter)

    Dear PSEB Member

    GiTEX Dubai is scheduled to be held at Dubai World Trade Center between Oct 16-20, 2016. As has been the case in the previous years, TDAP is planning to have a major presence of Pakistani companies at the mega event and in this regard is soliciting applications to exhibit in Pakistan Pavilion at GiTEX Dubai 2016.

    GiTEX Dubai is the third largest technology event in the world. Approximately 146,000 attendees from 144 countries visited GiTEX Dubai 2015 with nearly 4200+ exhibitors and sponsors from over 130 countries. Over 80% of the top global ICT brands actively exhibit at GiTEX thereby making it the important business-to-business ICT trade event for corporate, enterprise and SME businesses serving the Middle Eastern, African and South Asian markets. The importance of GiTEX Dubai as a platform to market products and services cannot be overstated keeping in view the fact that the resource rich Middle Eastern IT market is growing with IT spending in the Middle East projected to reach US $212.9 billion in 2016, a 3.7 percent increase from 2015, GiTEX Dubai 2016 is therefore an important event to gauge the market for your products and services. Post event report of GiTEX 2015 is available at http://www.gitex.com/media/GITEX-2015-PSR-AW1.pdf

    For established companies, there is an opportunity to exhibit at GiTEX Technology Week. Participation would cost just Rs. 335,000/- for exhibit space of 9 sqm as it is being subsidized by TDAP.

    TDAP’s advertisement soliciting the interest of Pakistani entities is available at http://tdap.gov.pk/news/pdf/gitex_week.pdf

    For information on the event or any queries, you may contact Mr. Faisal Rasheed Awan, Trade Development Authority of Pakistan at This email address is being protected from spambots. You need JavaScript enabled to view it. or at 021-99206471. Kindly note that all applications and payments must be sent directly to TDAP and not PSEB.

    The deadline for submission of application to TDAP is 25th August, 2016.

    Best Regards,

    Sulman Hassan
    Director International Marketing
    Pakistan Software Export Board
    Ministry of IT and Telecom
    Government of Pakistan
    Office 5/6, 5th Floor Shaheen Complex
    Edgerton Road, Lahore, Pakistan
    Telephone: +92-42-99239170
    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • International Exhibitions (2016-2017)

    International Exhibitions


    In-line with the objective to boost IT exports of Pakistan, Pakistan Software Export Board (PSEB) hereby solicits expression of interest from PSEB member companies to exhibit at international exhibitions during calendar year 2016-17.

    The selected PSEB member companies would have an opportunity to exhibit in the PSEB IT Pavilion at selected international exhibitions thereby providing the local IT companies a viable platform to market their respective products/services and to develop necessary business contacts through real time interaction. As has been the case in past years, significant financial subsidies would be provided by PSEB to ensure that selected companies can exhibit in Pakistan Pavilions. The list of exhibitions is as under:

    Event Location Month
    Customer Contact Expo UK Sep-2016
    GITEX Dubai Oct-2016
    ITU Thailand Nov-2016
    APICTA Taiwan Dec-2016
    Mobile World Congress Spain Feb-2017
    Gamer Developer Conference USA Mar-2017
    CeBit Europe Germany Mar-2017
    InfoSec World Conf/Expo USA Apr-2017
    CeBIT Australia Australia May-2017

    Delegations

    PSEB organizes overseas delegations to enhance bilateral cooperation in the field of information technology. This year, PSEB intends to organize two delegations comprising of the representatives of selected PSEB member IT Companies. The members of the delegations, are expected to solicit business, foreign investment and explore avenues for enhancing bilateral cooperation in the IT arena. One, one way airfare per selected IT Company would be reimbursed by PSEB.

     

    Destination Location Tentative Dates
    USA California Sept-16
    Malaysia Kuala Lumpur

    Jan-17

    ITU Thailand Nov-2016

    PSEB may cancel participation in any event at any time without assigning any reason. In case, PSEB cancels participations in an event, the application fee would be refunded and the companies may apply for other events. One company can participate in one international PSEB subsidized exhibition per calendar year and can be part of one PSEB sponsored delegation in one calendar year. Companies that cancel participation in the event after selection by PSEB would pay a fine as determined by PSEB. Companies that fail to show up at the event would also have to pay a fine. Selected companies for international exhibitions would have to pay a security deposit that would be refunded following submission of a tour report as per PSEB format. Kindly note that your company must have valid PSEB membership to be eligible.

    Kindly email your expression of interest with regards to the exhibition and the delegation that your company is interested in, to the undersigned via email by Aug 17, 2016. Kindly contact the undersigned for any related queries.

    Best Regards, ,

    Sulman Hassan

    Director International Marketing,

    Pakistan Software Export Board

    Ministry of IT & Telecom

    Government of Pakistan,

    Office 5/6, 5th Floor,

    Shaheen Complex, Edgerton Road,

    Lahore, Pakistan.

    Telephone: +92-42-99239170

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • CeBIT Australia 2016 - (Newsletter)

    Dear PSEB Member

    In-line with the Governments objective to boost IT exports of Pakistan, Pakistan Software Export Board (PSEB) hereby solicits applications from PSEB member companies to exhibit at CeBIT Australia, scheduled to be held at Sydney Olympic Park from the 2-4 May 2016.

    As per the information submitted by the organizers “CeBIT Australia is the country’s largest business event, focusing on business solutions solved via technology. CeBIT Australia’s official partner is the NSW Government. A special focus on startups will see a whole area of the exhibition dedicated to the latest exciting startup technology. Alongside this the startup conference and Pitchfest will bring together the best new innovations in the market.”

    PSEB will be setting up a Pakistan IT Pavilion at 2016 CeBIT Australia. To motivate PSEB member companies to exhibit at the important Australian IT exhibition, PSEB has decided to offer substantial subsidy on a fully built exhibit space. The shortlisted companies would be pay Rs. 225,000/- for a 4.5sqm (40.5 sq. ft.) booth after availing PSEB subsidy. Companies would be responsible for their representative’s visa, travel, hotel accommodation and all other miscellaneous expenses.

    PSEB solicits applications from PSEB member IT companies having valid membership, who intend to exhibit at the said event. Kindly fill out the form available here and submit to the undersigned with all requisite attachments by February 9, 2016.

    • Application form and signed ToR
    • Company Profile
    • Demand draft of PKR 225,000/- in favor of Pakistan Software Export Board. The deposit is refundable in case an IT company is not short-listed. The deposit would be non-refundable in case of no-show after selection.

    Please note that a security deposit of Rs. 10,000 would also need to be submitted by selected companies only. The deposit would be refundable upon submission of tour reports after the event as per format provided by PSEB.

    Kindly contact the undersigned for any related queries.

    Best Regards,

    Sulman Hassan
    Director International Marketing
    Pakistan Software Export Board
    Ministry of IT and Telecom
    Government of Pakistan
    Office 5/6, 5th Floor Shaheen Complex
    Edgerton Road, Lahore, Pakistan
    Telephone: +92-42-99239170
    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  • China Hi Tech Fair - November 2015 (Post Event Report)

     Shenzhen, China

    November 16-21, 2015

    In 1980, Shenzhen, nestled just across the border from Hong Kong, became a special economic zone, a testing ground for capitalism in China, and in the grand scheme of things went from being a town of 30,000 fishermen into a great metropolis in a span of just 30 years, with a population of over 20 million. It is a city to behold, a prosperous giant city with hi tech industries, innovation. In a US city, this is all expected but it was a stunning revelation when I stepped out in the city in day light and held my breath as I witnessed sky high buildings and first-class infrastructure to facilitate economic growth. It is no surprise that the city and the region around Shenzhen is expected to continue to grow exponentially which in turn would attract the smartest people from all over the country. The importance of the region therefore cannot be overstated in the grand scheme of things for a country like Pakistan, particularly when Pakistan enjoys undisputed goodwill, not just at government level but also among general population across the board as I witnessed firsthand multiple times during my 7 day stay.

    Approved by the State Council of the People's Republic of China in 1999, China Hi-Tech Fair (CHTF) is held in Shenzhen from November 16 to 21 every year. It is co-hosted by Ministry of Commerce and other state ministries and Shenzhen Municipal People's Government and is the largest and most influential Chinese technical exhibition, which is well known as the "No. 1 Technology Show in China." This event should therefore be on absolute top priority of PSEB and Pakistan IT companies when planning overseas marketing, networking, collaboration and cooperation opportunities.  It must be stated that not focusing on vibrant Chinese clusters is a major oversight by both Pakistani companies as well as policy makers. 

    China Hi Tech Fair was the largest exhibition that I have seen so far. With 150,000 sqm of space, 3686 exhibitors, delegations from 28 countries, nearly 600,000 visitors from 90 countries, China HI Tech fair can be counted among world’s largest exhibitions. Exhibitors showcased thousands of hi-tech products at CHTF 2015, which covered industries of Energy Saving & Environmental Protection, Smart Wearable Devices, Internet+, Unmanned System, Robot, Big Data, New Energy, New Material, IOT, Smart Home, Optoelectronics Display, Aerospace, Smart City and Modern Agriculture, etc.

    PSEB booth was located in a prime location with three sides open. PSEB booth therefore saw heavy visitor traffic and PSEB member companies interacted with a large number of prospective customers. It is however pertinent to note that overwhelmingly large number of professionals that I interacted with had absolutely no knowledge of Pakistan’s IT industry capabilities.  In fact, nearly 99.5% of the Chinese Professionals that I interacted with did not even know that the IT industry or any industry for that matter actually existed in Pakistan. The presence of Pakistan’s IT booth was therefore immensely helpful in creating Pakistan’s perception as a viable and feasible destination for outsourcing in literal terms. The undersigned quickly ran out of business cards as well as brochures.

    The number of indigenously developed products and services displayed at the exhibition was literally breath taking as these were no copy and paste jobs. The undersigned attempted to visit as many companies as possible and apprised them on the value of setting up operations in Pakistan. As has been stated earlier and it is worthwhile to note it again that the representatives of 99.5% of the companies were genuinely surprised to hear the story on Pakistan’s IT industry and its prowess. My impression is that Pakistan is perceived as a good friend of China among Chinese professionals but no one knows if Pakistan has an IT sector and that they “Chinese” should collaborate with Pakistani IT companies. `           

    Shenzhen is a city that must be studied by Pakistani stakeholders and policy makers. Shenzhen is an entrepreneurial hotbed as is evident from the fact that nearly one third of China’s venture capital and private equity companies hail from his city. The city attracts the best and the brightest from all over China which contributes to the city’s ability to sustain eye popping growth for incredibly longest stretches of duration that almost seems to defy economic rules as any city country can be made to grow economically through implementation of the correct policies but the real challenge is to keep the growth momentum going.  

    Shenzhen Government is also focused on fostering green technologies, innovation and entrepreneurship. One of the interesting government programs is focused on luring expatriate Chinese professionals and students back to China by offering them grants and startup capital. Shenzhen city has dedicated state of the art office space for those returning to China. The government of Shenzhen’s policies are working in luring skilled Chinese back to Shenzhen. Smart money is chasing opportunity in Shenzhen, which has an entrepreneurial business culture, boosted by public and private support for emerging startups. The city has China’s highest ratio of business owners.

    Shenzhen’s established pool of high-tech companies, broad talent pool and extensive constellation of hardware factories give it formidable advantages against other world cities as Shenzhen’s tech scene has achieved a critical mass that draws top talent in the software and hardware industries. A lot of the most dynamic companies in China are based in Shenzhen, not just Ten cent, but also BYD, Huawei, ZTE and others. As is the case with the Silicon Valley, top talent from the aforementioned companies often strike out on their own and establish new companies, leveraging their local connections and experience to branch out in different directions thereby ensuring that the cycle is self-sustaining. In some areas of Shenzhen, as I was informed, the cost of one sqm of space goes for an incredible US$120,000.

    As should be clear by repeated inferences in this article, the growth of Shenzhen can be directly traced to its unfettering focus on attracting the smartest people from all over the country and combine them with encouraging policy tools that create the right environment for economic growth.

    We, in Pakistan may be proud of the incubation programs but cannot hold a candle to the number, sheer depth, breadth, scope, and success of the incubation programs in Shenzhen. Government-sponsored incubator program offers extensive subsidized loans as well as direct investment in fledgling companies. These are backed by private entities for example Haxlr8r offer short-term programs to help companies turn ideas into manufactured products that can then be used to raise funds from investors. As I discovered during my discussions it is the startups and incubators are the ones that seem to contribute heavily to what Shenzhen is today. The city even has startup cafes such as Beta Cafe, 3W Coffee.  A lot of startups can live and grow with very small amounts of capital but lack the experience and network of advisors to give them help and advice during critical times in their business. This is something money cannot buy and it takes a long time to develop a support network and community and the government ensures that it is available.

    After my visit to Shenzhen to attend CHTF, I have come away convinced that nothing is more important for Pakistan than having as many incubators programs as possible with as much as support as possible as that support can mean the difference between top talent taking the risk and starting a company or take the safe route to become an executive at a large company or simply leaving the country. In Pakistan, we actually encourage our top talent to leave the country in hope of increasing remittances. Chinese are doing it the opposite way, making all possible able to attract smart expatriate Chinese back to the country.

    Pakistan needs to study the Shenzhen Special Economic Zone which was created in formerly communist China to allow investors to set up factories that employed workers to make shoes, toys and electronics for export. Policies tested there were later spread nationwide, sparking a more than 97 fold expansion of China’s economy. An incredible 600 million people have been lifted out of poverty as a direct result of those policies, three times the population of Pakistan. It also transformed China from an agrarian society into one where urban residents now outnumber those in the countryside. China, a low cost country is no more, this is evident from rising wages which have pushed Nike Inc., Top Form International Ltd. and other companies to seek lower labor costs in countries such as Vietnam and Cambodia. This is a development on which Pakistan may be able to capitalize on.

    It is pertinent to note on a side note that Japan, South Korea, Taiwan, Hong Kong and Singapore are the only economies that have moved from middle-income to developed nation status (US$24000 income) while maintaining relatively high growth rates. Chinese ability to lift 600 million people out of poverty is also a near miracle of economic wizardry and top notch policies. Population control appear to be one of the tools that Chinese used. It is worth noting that the one child policy has been loosened in China across the board, a sign of Chine coming of age. It remains to be seen if Pakistan can achieve relative prosperity and quality of life for its 220 million citizens.

     

    Shenzhen, China

    November 16-21, 2015

    In 1980, Shenzhen, nestled just across the border from Hong Kong, became a special economic zone, a testing ground for capitalism in China, and in the grand scheme of things went from being a town of 30,000 fishermen into a great metropolis in a span of just 30 years, with a population of over 20 million. It is a city to behold, a prosperous giant city with hi tech industries, innovation. In a US city, this is all expected but it was a stunning revelation when I stepped out in the city in day light and held my breath as I witnessed sky high buildings and first-class infrastructure to facilitate economic growth. It is no surprise that the city and the region around Shenzhen is expected to continue to grow exponentially which in turn would attract the smartest people from all over the country. The importance of the region therefore cannot be overstated in the grand scheme of things for a country like Pakistan, particularly when Pakistan enjoys undisputed goodwill, not just at government level but also among general population across the board as I witnessed firsthand multiple times during my 7 day stay.

    Approved by the State Council of the People's Republic of China in 1999, China Hi-Tech Fair (CHTF) is held in Shenzhen from November 16 to 21 every year. It is co-hosted by Ministry of Commerce and other state ministries and Shenzhen Municipal People's Government and is the largest and most influential Chinese technical exhibition, which is well known as the "No. 1 Technology Show in China." This event should therefore be on absolute top priority of PSEB and Pakistan IT companies when planning overseas marketing, networking, collaboration and cooperation opportunities.  It must be stated that not focusing on vibrant Chinese clusters is a major oversight by both Pakistani companies as well as policy makers. 

    China Hi Tech Fair was the largest exhibition that I have seen so far. With 150,000 sqm of space, 3686 exhibitors, delegations from 28 countries, nearly 600,000 visitors from 90 countries, China HI Tech fair can be counted among world’s largest exhibitions. Exhibitors showcased thousands of hi-tech products at CHTF 2015, which covered industries of Energy Saving & Environmental Protection, Smart Wearable Devices, Internet+, Unmanned System, Robot, Big Data, New Energy, New Material, IOT, Smart Home, Optoelectronics Display, Aerospace, Smart City and Modern Agriculture, etc.

    PSEB booth was located in a prime location with three sides open. PSEB booth therefore saw heavy visitor traffic and PSEB member companies interacted with a large number of prospective customers. It is however pertinent to note that overwhelmingly large number of professionals that I interacted with had absolutely no knowledge of Pakistan’s IT industry capabilities.  In fact, nearly 99.5% of the Chinese Professionals that I interacted with did not even know that the IT industry or any industry for that matter actually existed in Pakistan. The presence of Pakistan’s IT booth was therefore immensely helpful in creating Pakistan’s perception as a viable and feasible destination for outsourcing in literal terms. The undersigned quickly ran out of business cards as well as brochures.

    The number of indigenously developed products and services displayed at the exhibition was literally breath taking as these were no copy and paste jobs. The undersigned attempted to visit as many companies as possible and apprised them on the value of setting up operations in Pakistan. As has been stated earlier and it is worthwhile to note it again that the representatives of 99.5% of the companies were genuinely surprised to hear the story on Pakistan’s IT industry and its prowess. My impression is that Pakistan is perceived as a good friend of China among Chinese professionals but no one knows if Pakistan has an IT sector and that they “Chinese” should collaborate with Pakistani IT companies. `           

    Shenzhen is a city that must be studied by Pakistani stakeholders and policy makers. Shenzhen is an entrepreneurial hotbed as is evident from the fact that nearly one third of China’s venture capital and private equity companies hail from his city. The city attracts the best and the brightest from all over China which contributes to the city’s ability to sustain eye popping growth for incredibly longest stretches of duration that almost seems to defy economic rules as any city country can be made to grow economically through implementation of the correct policies but the real challenge is to keep the growth momentum going.  

    Shenzhen Government is also focused on fostering green technologies, innovation and entrepreneurship. One of the interesting government programs is focused on luring expatriate Chinese professionals and students back to China by offering them grants and startup capital. Shenzhen city has dedicated state of the art office space for those returning to China. The government of Shenzhen’s policies are working in luring skilled Chinese back to Shenzhen. Smart money is chasing opportunity in Shenzhen, which has an entrepreneurial business culture, boosted by public and private support for emerging startups. The city has China’s highest ratio of business owners.

    Shenzhen’s established pool of high-tech companies, broad talent pool and extensive constellation of hardware factories give it formidable advantages against other world cities as Shenzhen’s tech scene has achieved a critical mass that draws top talent in the software and hardware industries. A lot of the most dynamic companies in China are based in Shenzhen, not just Ten cent, but also BYD, Huawei, ZTE and others. As is the case with the Silicon Valley, top talent from the aforementioned companies often strike out on their own and establish new companies, leveraging their local connections and experience to branch out in different directions thereby ensuring that the cycle is self-sustaining. In some areas of Shenzhen, as I was informed, the cost of one sqm of space goes for an incredible US$120,000.

    As should be clear by repeated inferences in this article, the growth of Shenzhen can be directly traced to its unfettering focus on attracting the smartest people from all over the country and combine them with encouraging policy tools that create the right environment for economic growth.

    We, in Pakistan may be proud of the incubation programs but cannot hold a candle to the number, sheer depth, breadth, scope, and success of the incubation programs in Shenzhen. Government-sponsored incubator program offers extensive subsidized loans as well as direct investment in fledgling companies. These are backed by private entities for example Haxlr8r offer short-term programs to help companies turn ideas into manufactured products that can then be used to raise funds from investors. As I discovered during my discussions it is the startups and incubators are the ones that seem to contribute heavily to what Shenzhen is today. The city even has startup cafes such as Beta Cafe, 3W Coffee.  A lot of startups can live and grow with very small amounts of capital but lack the experience and network of advisors to give them help and advice during critical times in their business. This is something money cannot buy and it takes a long time to develop a support network and community and the government ensures that it is available.

    After my visit to Shenzhen to attend CHTF, I have come away convinced that nothing is more important for Pakistan than having as many incubators programs as possible with as much as support as possible as that support can mean the difference between top talent taking the risk and starting a company or take the safe route to become an executive at a large company or simply leaving the country. In Pakistan, we actually encourage our top talent to leave the country in hope of increasing remittances. Chinese are doing it the opposite way, making all possible able to attract smart expatriate Chinese back to the country.

    Pakistan needs to study the Shenzhen Special Economic Zone which was created in formerly communist China to allow investors to set up factories that employed workers to make shoes, toys and electronics for export. Policies tested there were later spread nationwide, sparking a more than 97 fold expansion of China’s economy. An incredible 600 million people have been lifted out of poverty as a direct result of those policies, three times the population of Pakistan. It also transformed China from an agrarian society into one where urban residents now outnumber those in the countryside. China, a low cost country is no more, this is evident from rising wages which have pushed Nike Inc., Top Form International Ltd. and other companies to seek lower labor costs in countries such as Vietnam and Cambodia. This is a development on which Pakistan may be able to capitalize on.

    It is pertinent to note on a side note that Japan, South Korea, Taiwan, Hong Kong and Singapore are the only economies that have moved from middle-income to developed nation status (US$24000 income) while maintaining relatively high growth rates. Chinese ability to lift 600 million people out of poverty is also a near miracle of economic wizardry and top notch policies. Population control appear to be one of the tools that Chinese used. It is worth noting that the one child policy has been loosened in China across the board, a sign of Chine coming of age. It remains to be seen if Pakistan can achieve relative prosperity and quality of life for its 220 million citizens.

  • Mobile World Congress Barcelona, Spain - March, 2015 (Post Event Report)

    Barcelona, Spain

    March 2-5, 2015

    An IT delegation comprising of Managing Director, Pakistan Software Export Board (PSEB) and delegates of three mobile applications companies of Pakistan including Evamp & Saanga, Swenggco, and Confiz exhibited at Mobile World Congress 2015 in Barcelona, Spain to showcase the mobile applications expertise of Pakistan from March 2nd to 5th, 2015.

    March 1st

    MD PSEB visited Fira Barcelona, the venue of MWC on March 1st with boxes of brochures and leather notebooks. MD PSEB visited the Pakistan pavilion to make sure that the backdrop had been mounted correctly along with skins on the 4 counters for each exhibitor. It was also checked that furniture including table, chairs, and stools had been delivered to the pavilion along with LED for running PSEB’s presentation.

    March 2nd

    MWC opened with keynote speeches. MD PSEB and representatives of mobile apps companies manned their respective counters to greet visitors to the pavilion. Also, PSEB’s presentation was run in loop mode on the LED with an instrumental music in the background. Around forty visitors visited Pakistan pavilion on first day. MD PSEB handed out brochures and PSEB branded giveaways to visitors.

    In the afternoon, Minister of State for IT, Madam Anusha Rehman, Chairman PTA, and Pakistan’s Consulate General in Spain, Mr. Murad Janjua, visited Pakistan pavilion. The Pakistan team greeted them and pictures were taken with the minister which were then published in a press release next day.

    March 3rd

    Exhibitors manned the stalls again and received around thirty visitors during the day. Minister of IT received the ‘Spectrum for mobile broadband 2015’ award from GSMA Association which was a great honor for Pakistan. It was followed by the minister’s speech.

    In the afternoon, , MD PSEB accompanied Minister of IT in meeting with Vimpelcom’s team, along with Chairman PTA and the Consulate General. The minister invited Vimpelcom to participate in the new spectrum auction being planned later this year. Co-founder of Vimpelcom, Mr. Augie Fabela, talked about WIND Business Factor, a technology incubator which is being run successfully by Vimpelcom’s subsidiary, WIND, in Italy. WIND Business factor is now a community of more than 24,000 users, and over 5000 startups and business ideas. Because the ministry plans on starting a technology incubator this year, the minister invited Vimpelcom to send their incubator team to Pakistan so that they can suggest a plan for setting up and running a new incubator successfully in Islamabad along the lines of WIND’s Business Factor.

    The next meeting was with Etisalat’s management including Group CEO of Etisalat, Mr. Ahmad Abdulkarim Julfar and CEO PTCL, Mr. Walid Irshaid. The minister raised the pending issue of non-payment by Etisalat during privatization of PTCL. Etisalat mentioned that they will review the situation and get back to the ministry.

    Minister’s meeting with Group CEO of Etisalat, Mr. Ahmad Abdulkarim Julfar The final meeting was with Group CEO of Telenor, Mr. Jon Fredrick Baksaas. Matters related to immense potential of Pakistan’s telecom market as well as infrastructure sharing were discussed. Minister of IT invited Telenor to participate in upcoming spectrum auction for next generation mobile services to be held by PTA later this year.

    March 4th

    Around twenty leads were generated for PSEB and the three exhibitors on this day. MD PSEB also visited venue of 4YFN (4 years from now) which is an international program presented by MWC and GSMA that brought together many mobile start-ups and entrepreneurs with investors, accelerators, incubators and corporations from the mobile ecosystem. It was a 3-day event featuring talks, interactive workshops, and networking opportunities for 5,000+ attendees from 70 countries. However, reaching the venue takes 20-30 minutes by bus from the main MWC venue. Hence, it is not recommended for setting up a country pavilion at 4YFN. However, startups can setup stalls their because of very low costs when compared with the main MWC venue.

    March 5th

    This was the last day of the MWC exhibition. Around twenty leads visited Pakistan pavilion on last day. MD PSEB visited stalls of other exhibitors including country pavilions of Austria, Brazil, China, Columbia, India, Romania, and Spain and corporate stalls of Huawei, Samsung, Ericsson, Ubuntu, and Accenture. Austria and Brazil had set up pavilions of 50 sq meters and had spent more than 10,000 euros on stall design alone. The exhibition closed at 4 PM. After that, all exhibitors started cleaning their stalls and putting the remaining brochures and giveaways in boxes. MD PSEB packed the remaining leather notebooks.

    March 6th

    MD PSEB took the flight from Barcelona to Dubai and then landing in Islamabad on morning of March 7th.

    Leads generated from the event

    More than 110 leads were generated from MWC 2015 with an expected value of $1.07 million.

  • Convergence Africa World, Kenya - June 2015 (Post Event Report)

    Nairobi, Kenya

    June 17-19, 2015

    Pakistan Software Export Board (PSEB) in line with its policy to promote the IT industry of Pakistan participates regularly in international IT exhibitions with IT companies. Significant subsidy is provided by PSEB to selected IT companies. The purpose of the subsidy is to encourage participation in relevant trade events in order to enhance collaboration and cooperation possibilities among stakeholders and to facilitate interaction with prospective customers. PSEB International Marketing Department proposed participation in Convergence Africa 2015 as an exhibitor in line with the feedback received from the IT Industry and recommended 50% subsidy to PSEB member companies in order to facilitate participation by the eligible IT companies at the event. Three companies -- Lumen Soft, Securetech Consultancy, and Abtach, were subsequently selected by the selection committee and eventually exhibited at Convergence Africa World 2015, Nairobi, Kenya.

    African Market is an untapped and underdeveloped IT market and is gaining increasing importance as most African governments are undertaking reforms and making information technology a crucial component of their respective development plans. As digitization unfolds across the African nations, it brings forth an increasing demand for new IT and telecom services thereby providing immense opportunities for outsourcing countries like Pakistan.

    The larger economies in the continent, including Kenya, are in the midst of communications revolution with Smartphone penetration witnessing a phenomenal upward trajectory across the continent. The number of Kenyans using cell phones has increased rapidly in recent years, with mobile telephony providing the biggest gauge of penetration of new technologies. Ownership of mobile phones has risen from just 40,000 in 2000 to an astounding20 million. The percentage of Kenyans using mobile phones is set to rise to 70 percent in the next five years thereby providing new opportunities to Pakistani IT companies specializing in mobile apps and other mobile related products and services.

    Kenya is one of Africa‘s largest economies with a GDP of $32 billion and has had an average five per cent economic growth rate over the past five years. Although a handful of Pakistani IT companies such as Infotech have done work in Kenya, the relatively wealthy African country has largely gone unnoticed by Pakistani IT companies.

    At Convergence Africa World 2015, Pakistan’s IT sector was represented by PSEB and three PSEB member IT companies. The event was by and large a success in terms of providing a viable platform to Pakistan’s IT companies to market their respective products and services to prospective African customers and to develop necessary networking contacts. It is pertinent to note that Pakistan is widely known in Kenya as one of the largest importers (fifth largest) of Kenyan Tea but does not have any additional brand recognition as a country in Kenya. Pakistan’s progress in the IT industry and its ability to provide low cost, enterprise grade IT solutions is not known/appreciated in Kenya. The Pakistan IT pavilion allowed PSEB team to project the Pakistan’s IT sector’s long standing record to deliver high end solutions, to project the extremely attractive incentives that are being offered to companies that may be interested in setting up operations in Pakistan, to market Pakistan’s IT Industry and solicit prospective customers in addition to improving the brand image of Pakistan as a cost-effective outsourcing destination for IT products and services. The presence at CAF 2015 was therefore useful in developing new contacts, exploring collaboration and cooperation possibilities and inviting African companies to consider Pakistan for their IT needs. The three exhibiting Pakistani Companies took the event seriously and made an effort to ensure that their respective pavilions represented their companies properly. All three companies had brought ample marketing material and were represented by executives and senior marketing professionals.

    PSEB and exhibiting PSEB member IT companies were by and large successful in its ability to attract the targeted audience. Between PSEB, Lumensoft, Securetech Consultancy and Abtach, hundreds of prospective visitors were informed about Pakistan’s IT industry and requisite leads were generated by the exhibiting companies.  The visitors to the companies in Pakistan IT pavilion were surprised to teach about how advanced the IT industry was in Pakistan. The audience was primarily made up of senior executives, IT professionals, IT professionals, entrepreneurs as well as general visitors. As expected, the overwhelming majority of the queries pertained to the state of the IT industry in Pakistan. The success of the event could be judged from the fact that PSEB staff distributed all of the brochures at the three day event and every possible effort was made to ensure that they left the PSEB pavilion satisfied.

    We availed the opportunity to interact with the senior executives of many exhibiting companies. The trip to Nairobi, Kenya to exhibit at CAF 2015  was especially fruitful in exchange of views with regards to the potential of Pakistan’s IT industry in meeting the needs of Kenyan companies and the role of PSEB in assisting the Kenyan entities with interacting with the right Pakistani companies. It is important to note that Kenya has a large number of Indians who are extremely active in Kenyan economy. CAF 2015 was unsurprisingly dominated by Indian entities and the presence of Pakistani Pavilion was immensely useful in projecting Pakistan’s IT potential. The crux of our pitch to the visitors of Pakistan Pavilion pertained to projecting Pakistan as a viable, feasible destination for cost effective and high quality IT products & services. All exhibitors were ICT companies with few exceptions. 

    Feedback from Pakistani exhibitors:

    The feedback from the PSEB member companies that exhibited was positive as they reported generating significant sales leads and have strongly recommended that such participation in international exhibitions is held on regular basis. The exhibiting companies were in agreement on the ROI from the exhibition and came away satisfied with the exhibit space, associated facilities and the support that PSEB provided for the duration of the exhibition. The exhibiting companies are understandably not in a position to provide quantifiable figures pertaining to the business that can be attributed directly to participation in the exhibition however they did report generating significant leads which could potentially turn into concrete deals over medium to long term duration. Based on discussions with the exhibiting companies, it is quite likely that overall value from participation in the CAF 2015 could exceed well over US$2.5 million. This includes approximately $250,000 that Abtach expects to generate from leads developed at CAF 2015 and $2 million that Securetech expects to materialize overtime. Although Lumensoft was unable to provide a figure, they did develop an important lead which resulted in them flying to Tanzania after the conclusion of the event. Abtach team was also ecstatic on developing leads which they said they would pursue upon return to Pakistan.  The fact that significant contacts were developed at CAF 2015 alone is sufficient to make exhibiting at CAF 2015 well worth the effort.   

    The response from the PSEB companies was therefore that of optimism and overwhelming satisfaction pertaining to exhibiting at CAF 2015. The exhibiting companies were generally pleased with the turnout and with the leads that they generated. As stated above, the companies would update PSEB as leads mature overtime and currently it is nearly impossible to ascertain the $ value of each lead.

    Participation in Convergence Africa was a step in the right direction because of Africa’s future economic potential. It is  pertinent that Pakistan’s IT Industry focus on the African Market as most African governments are embracing wide-ranging communication solutions for voice, data & video, increasing internet access, and making IT a crucial component of their development plans.

    Convergence Africa World

    Nairobi, Kenya

    June 17-19, 2015

    Pakistan Software Export Board (PSEB) in line with its policy to promote the IT industry of Pakistan participates regularly in international IT exhibitions with IT companies. Significant subsidy is provided by PSEB to selected IT companies. The purpose of the subsidy is to encourage participation in relevant trade events in order to enhance collaboration and cooperation possibilities among stakeholders and to facilitate interaction with prospective customers. PSEB International Marketing Department proposed participation in Convergence Africa 2015 as an exhibitor in line with the feedback received from the IT Industry and recommended 50% subsidy to PSEB member companies in order to facilitate participation by the eligible IT companies at the event. Three companies -- Lumen Soft, Securetech Consultancy, and Abtach, were subsequently selected by the selection committee and eventually exhibited at Convergence Africa World 2015, Nairobi, Kenya.

    African Market is an untapped and underdeveloped IT market and is gaining increasing importance as most African governments are undertaking reforms and making information technology a crucial component of their respective development plans. As digitization unfolds across the African nations, it brings forth an increasing demand for new IT and telecom services thereby providing immense opportunities for outsourcing countries like Pakistan.

    The larger economies in the continent, including Kenya, are in the midst of communications revolution with Smartphone penetration witnessing a phenomenal upward trajectory across the continent. The number of Kenyans using cell phones has increased rapidly in recent years, with mobile telephony providing the biggest gauge of penetration of new technologies. Ownership of mobile phones has risen from just 40,000 in 2000 to an astounding20 million. The percentage of Kenyans using mobile phones is set to rise to 70 percent in the next five years thereby providing new opportunities to Pakistani IT companies specializing in mobile apps and other mobile related products and services.

    Kenya is one of Africa‘s largest economies with a GDP of $32 billion and has had an average five per cent economic growth rate over the past five years. Although a handful of Pakistani IT companies such as Infotech have done work in Kenya, the relatively wealthy African country has largely gone unnoticed by Pakistani IT companies.

    At Convergence Africa World 2015, Pakistan’s IT sector was represented by PSEB and three PSEB member IT companies. The event was by and large a success in terms of providing a viable platform to Pakistan’s IT companies to market their respective products and services to prospective African customers and to develop necessary networking contacts. It is pertinent to note that Pakistan is widely known in Kenya as one of the largest importers (fifth largest) of Kenyan Tea but does not have any additional brand recognition as a country in Kenya. Pakistan’s progress in the IT industry and its ability to provide low cost, enterprise grade IT solutions is not known/appreciated in Kenya. The Pakistan IT pavilion allowed PSEB team to project the Pakistan’s IT sector’s long standing record to deliver high end solutions, to project the extremely attractive incentives that are being offered to companies that may be interested in setting up operations in Pakistan, to market Pakistan’s IT Industry and solicit prospective customers in addition to improving the brand image of Pakistan as a cost-effective outsourcing destination for IT products and services. The presence at CAF 2015 was therefore useful in developing new contacts, exploring collaboration and cooperation possibilities and inviting African companies to consider Pakistan for their IT needs. The three exhibiting Pakistani Companies took the event seriously and made an effort to ensure that their respective pavilions represented their companies properly. All three companies had brought ample marketing material and were represented by executives and senior marketing professionals.

    PSEB and exhibiting PSEB member IT companies were by and large successful in its ability to attract the targeted audience. Between PSEB, Lumensoft, Securetech Consultancy and Abtach, hundreds of prospective visitors were informed about Pakistan’s IT industry and requisite leads were generated by the exhibiting companies.  The visitors to the companies in Pakistan IT pavilion were surprised to teach about how advanced the IT industry was in Pakistan. The audience was primarily made up of senior executives, IT professionals, IT professionals, entrepreneurs as well as general visitors. As expected, the overwhelming majority of the queries pertained to the state of the IT industry in Pakistan. The success of the event could be judged from the fact that PSEB staff distributed all of the brochures at the three day event and every possible effort was made to ensure that they left the PSEB pavilion satisfied.

    We availed the opportunity to interact with the senior executives of many exhibiting companies. The trip to Nairobi, Kenya to exhibit at CAF 2015  was especially fruitful in exchange of views with regards to the potential of Pakistan’s IT industry in meeting the needs of Kenyan companies and the role of PSEB in assisting the Kenyan entities with interacting with the right Pakistani companies. It is important to note that Kenya has a large number of Indians who are extremely active in Kenyan economy. CAF 2015 was unsurprisingly dominated by Indian entities and the presence of Pakistani Pavilion was immensely useful in projecting Pakistan’s IT potential. The crux of our pitch to the visitors of Pakistan Pavilion pertained to projecting Pakistan as a viable, feasible destination for cost effective and high quality IT products & services. All exhibitors were ICT companies with few exceptions. 

    Feedback from Pakistani exhibitors:

    The feedback from the PSEB member companies that exhibited was positive as they reported generating significant sales leads and have strongly recommended that such participation in international exhibitions is held on regular basis. The exhibiting companies were in agreement on the ROI from the exhibition and came away satisfied with the exhibit space, associated facilities and the support that PSEB provided for the duration of the exhibition. The exhibiting companies are understandably not in a position to provide quantifiable figures pertaining to the business that can be attributed directly to participation in the exhibition however they did report generating significant leads which could potentially turn into concrete deals over medium to long term duration. Based on discussions with the exhibiting companies, it is quite likely that overall value from participation in the CAF 2015 could exceed well over US$2.5 million. This includes approximately $250,000 that Abtach expects to generate from leads developed at CAF 2015 and $2 million that Securetech expects to materialize overtime. Although Lumensoft was unable to provide a figure, they did develop an important lead which resulted in them flying to Tanzania after the conclusion of the event. Abtach team was also ecstatic on developing leads which they said they would pursue upon return to Pakistan.  The fact that significant contacts were developed at CAF 2015 alone is sufficient to make exhibiting at CAF 2015 well worth the effort.   

    The response from the PSEB companies was therefore that of optimism and overwhelming satisfaction pertaining to exhibiting at CAF 2015. The exhibiting companies were generally pleased with the turnout and with the leads that they generated. As stated above, the companies would update PSEB as leads mature overtime and currently it is nearly impossible to ascertain the $ value of each lead.

    Participation in Convergence Africa was a step in the right direction because of Africa’s future economic potential. It is  pertinent that Pakistan’s IT Industry focus on the African Market as most African governments are embracing wide-ranging communication solutions for voice, data & video, increasing internet access, and making IT a crucial component of their development plans.