Pakistan Software Export Board (PSEB) is participating in “GITEX Saudi Arabia 2007” to be held in Riyadh, from April 15th to 19th this year.  PSEB will create a country pavilion to represent the Pakistani IT industry’s skills and soaring potential in various zones.  PSEB is sponsoring eight of its member IT companies to participate in “GITEX Saudi Arabia 2007”.  All IT companies sponsored by PSEB for this purpose are foremost world over in their respective areas.  These companies include AZM Computer Services (Pvt.) Ltd. and Netpace Systems (Pvt.) Ltd. specialized in business process reengineering & ERP implementation; MIXIT Technologies offering suite of products including, in major, Online Trading Interfaces and Trading Workstations; Sidat Hyder Morshed Associates (Pvt.) Ltd. providing skilled management & financial consultation;  PIBAS Pakistan (Pvt.) Ltd. focused on banking sector automation; Server 4 Sale (Pvt.) Ltd. excelling in server hosting; ABIS offering software & web development and IT consultation; and ZRG International providing customer care through telephone and web-based Customer Contact Centers along with business process automation.

GITEX is among the world’s top three IT exhibitions and proves to be the most important gateway to the Middle East market. This year’s GITEX will be Saudi Arabia’s sixth international IT exhibition. Saudi Arabia accounts for 40% of all computer and IT application sales in the region’s $5 billion information technology market. The exhibitors will enjoy access to the expanding Saudi IT market and other regional IT powerhouses. The participants will also attend a variety of workshops and conferences involving leading IT professionals.

Participation of PSEB’s member companies in GITEX will bring forth positive outcomes for the IT industry through new alliances and more outsourcing of work. The exhibition will pave the path to foster the industry by attracting investors and, as a result, increasing the revenue. Pakistani companies will be looking forward to doing business with their counterpart companies in Saudi Arabia and to networking with financial services and technology leaders.