News and Press Releases

Team Pakistan picks up 3 Golds and 1 Silver in major regional technology awards


Colombo – November 21, 2015- The Pakistan Software Houses Association for IT & ITES (P@SHA) announced this evening that Team Pakistan won 3 Gold Awards and 1 Silver Award at the Asia Pacific ICT Awards (APICTA) 2015 ceremony held in Colombo, Sri Lanka tonight.

Leading the way with the Gold were the teams from Eyedeus Labs for their new product “Ingrain”, Evamp& Sanga for their product  Mobile Audio Streaming Service and students from the NUST College of Electrical and Mechanical Engineering for their research project Active and Intelligent Powered Ankle Foot Prosthesis for Trans-tibial Amputees.

The Silver Award was taken by a very young team from The Nest i/o – P@SHA’s Technology Incubator in Karachi for their project Teddict.

The Awards ceremony was graced by the Sri Lankan Minister for Telecom and Digital Infrastructure.  The Pakistan High Commissioner Major General (Retd) Syed Shakeel Hussain in Sri Lanka and MD Pakistan Software Export Board (PSEB), Mr. Asim Shahryar Husain, were with Team Pakistan to witness the Pakistani Tech sectors red letter moment. Because next year’s APICTA will be hosted in China, MD PSEB stated that PSEB and P@SHA should jointly put up a proposal to APICTA for hosting 2017 awards in Pakistan.

This year’s P@SHA delegation comprised 50 members with 22 technology products competing for the prestigious APICTA Awards against 197 products from 17 economies in the region. Team Pakistan delivered another stunning performance in front of the Who’s Who of the technology industry in the Asia Pacific region in categories that are extremely competitive.

Winners from the Asia Pacific compete inthis three day regional event judged by industry professionals, technology veterans and thought leaders from the APAC region. The consistent great results by Team Pakistan are due to the concerted efforts of judges and mentors who work tirelessly with winners at the P@SHA ICT Awards which took place in Lahore in October this year.

Speaking on the occasion, Jehan Ara President of P@SHA said, “The P@SHA ICT Awards ,P@SHA’s signature event for the past 12 years, has provided a platform to show the world what technology companies and young people in Pakistan are capable of. This year we have once again proven that our products can be benchmarked against the best in the region. “

International APICTA Judges from 17 economies who evaluated the categories in which Pakistan participated spoke about the consistently high standard of technology products presented by Pakistan year after year.

This year Team Pakistan performed superbly with young people once again taking the lead. With the support of Samsung and Google for Entrepreneurs, P@SHA was able to take a number of young teams to Colombo. The objective was to bring them face-to-face with the best technology companies, professionals and students in the Asia Pacific, to provide an opportunity to meet and form potential partnerships with each other and to attract business and possible investment.

Dressed in their green Team Pakistan t-shirts, the team from Pakistan created impact by putting up a great show. Some of the international judges commented that all the teams had shown the caliber of work being done by the Pakistan tech sector. They were absolutely blown away by the younger teams that took part in the Tertiary Student Category and the Secondary School Project category.

Speaking at the APICTA Awards gala event in Colombo, Dr. Shoab A. Khan, Immediate Past Chairman of P@SHA and a judge at the APICTA event said, “The standard of the competition is improving each year and we know that because it is the best products from each country that compete, we will have to share the accolades.”Other judges from Pakistan include Jawwad A. Farid, BadarKhushnood, and Sultan Hamdani.

On hearing news of Team Pakistan’s performance, current P@SHA Chairman Syed Ahmad said “Top performance at APICTA 2015 has shown that young Pakistani IT entrepreneurs are the best in the region. If the IT industry gets support and an enabling environment from the Government, it can provide millions of jobs and help the Government achieve its Pakistan Vision 2025.”

Tonight’s Gold & Silver Award winners included:



Company: Eyedeus Labs

Product: Ingrain


Category: Startup Category

Eyedeus Labs is a startup developing Computer Vision technologies for smartphones. Ingrain is their second product – it is a Platform for targeted native advertisement in videos.



Innovators: Noor Asif &Muhammad FarjadHassan
Organization: National University of Science & Technology School of EME

Product: Active and Intelligent Powered Ankle Foot Prosthesis for Trans-tibial Amputees.

Category: Tertiary Student Category
The objective of this project is build and run a prototype of an intelligent powered ankle foot prosthesis based on electromyography, capable of providing active mechanical power at terminal stance, can improve amputee metabolic walking economy compared to a passive or passive-elastic prosthesis.


Company: Evamp&Saanga

Product: Mobile Audio Streaming Service


Category: Inclusion & Community Category


This service streams the audio feed from all popular TV and Radio stations in Pakistan, allowing access to live audio from TV & Radio via a simple phone call.  The service does not require mobile broadband, and is accessed via a dial-in short code.

The application is hosted on a Linux platform.  It requires telephony cards for connecting audio calls from the mobile operator to the software application. The live feed of each channel is received by our application via standard TV-Tuner PC boxes, converted into a digital signal by our application, and only the audio stream is picked up for broadcast via our service.

The service works like a standard radio, and allows listeners to hear a live audio feed from their favorite TV as well as radio channels.  Imagine travelling on the motor way and being able to dial-in to hear Samaa’s news headlines, PTV Sport, Business Plus, or any one of over 25 TV channels or 8 Radio Stations.  The extensive multilingual audio menu allows you to easily browse between channels, just as you would on a personal audio.  The service includes content in Urdu, English, Pushto, and Sindhi.



Product: Teddict


Category: School Category


Teddict is a network, learning portal for young students that makes learning more engaging by giving the primary role to the student. Teddict allows students to learn their own way by letting them connect with each other for a diverse portfolio of concepts.

Learning will happen in a gamified environment where students are encouraged to contribute more in the learning process.

AbacusConsulting conducts 11th Annual All Industry TRS Post Survey Meeting


Karachi, Nov 11, 2015: AbacusConsulting, in collaboration with Mercer, organized the TRS-2015 post survey meeting, as the 11th annual All Industry Total Remuneration Survey (TRS) is published in Pakistan. The survey report includes 150 participating companies and data for more than 59,000 incumbents across various industries. The event was held on November 11, 2015 at the Pearl Continental Hotel, Karachi.

The event was a post survey meeting to present findings of the TRS 2015, and was attended by delegates from various client organizations. With the TRS findings, companies would be able to calibrate their own rewards not only to increase retention but to attract the best talent. Companies will also be able to get local and global benchmarks in more than 120 different markets and receive all industry or industry specific results.

Ms. Fatima Asad-Said, Executive Director Human Capital Excellence at AbacusConsulting said, “The key is to define and effectively communicate a winning EmployerValue Proposition (EVP). This impacts the development of aligned total reward programs. The survey presents a comprehensive remuneration analysis on more than 700 unique positions, which allow clients to customize their remuneration benchmarking based on a select group of companies. With the TRS findings, companies would be able to calibrate their own rewards, in order to increase retention, enhance engagement, and attract the best talent”.

Going forward, AbacusConsulting remains committed to offering winning talent solutions including workforce management, total rewards, and change management to their clients.

A2Z Creatorz Signs Multi-phase Project with Dubai Government


A2Z Creatorz is pleased to announce that it has entered into agreement with the Dubai Government during GITEX 2015.

A2Z Creatorz is all set to create a transformational web based event application for Government of Dubai. This web application will be positioned in a manner so as to deliver superior execution and customer service, driving long-term value creation for their upcoming events.

The provision of A2Z Creatorz services to the Dubai Government will leverage and build on the best practices of event services and management to improve service to customers and consumers through a more consistent strategy across the UAE.  Through this web based system the partner is expected to generate substantial event registrations, sponsorships and operating efficiencies. The government’s new synergies will also position it for increased investment in sales and customer-facing activities in events industry to drive incremental top-line and profit growth over the long term. 

A2Z Creatorz will combine the unique market knowledge and experience of the events service applications, enabling increased coordination and innovation to better serve customers and consumers at a local level in each market. As a larger and more diverse company, Dubai government will continue to invest, employ, manufacture and distribute locally, maintaining a strong commitment to the economic and social well-being of each community it serves.

“The creation of a larger, unified web application represents an important step in our global system’s evolution,” said Zohaib Khan, CEO of A2Z Creatorz. “We continue to adapt our business model to innovate, invest and grow along with the changing demands of the marketplace. With the strong leadership that is assembled from across the world will be well-positioned to deliver better and more effective service to customers throughout UAE and GCC market and drive profitable growth across multiple web, digital and mobile categories.”

“The creation of A2Z Creatorz as our partners will build on each other’s capabilities to create more efficient operations in the respective market, said Head of Department. “We look forward to bringing together our world-class team with the distinct strengths offered by A2Z to capture additional growth opportunities in the market. This transaction offers clear synergies, along with the scale to better serve the needs of our customers, to become an even stronger partner to The Dubai Government and create increased value for us and our shareowners.”

EfroTech bags P@SHA ICT Awards 2015 for ePayroll (TimeTrax) and BizzTrax ERP

EfroTech - Intelligent.Business.People. - a provider of product-based generic software solutions for Business Intelligence, Enterprise Resource Planning and Human Capital Management is proud to announce that its flagship product BizzTrax ERP has been declared a WINNER at the P@SHA ICT Awards 2015 in the "eLogistics & Supply Chain Application" category. This is the second consecutive award in the same category as BizzTrax won the Award in 2013 as well and has since been the reigning solution for this award.

P@SHA Annual Conference and Awards was held on 12 October, 2015 at Pear Continental Hotel, Lahore. The other Award ET won is for ePayroll, a part of the TimeTrax HCMS solution suite in the category of Financial Solutions as a Payroll Disbursement software.

By virtue of being proclaimed as the worthy winner for BizzTrax ERP, EfroTech's team along with other winners will InShaAllah represent Pakistan at the regional APICTA 2015 event in Sri Lanka in November 2015.

Mr. Nadir, Chief ExecuTRAX of ET, receiving the trophy for BizzTrax ERP from Mr. Naseer, CEO/President of InfoTech, at the P@SHA ICT Awards 2015 ceremony.

Mr. Nadir, Chief ExecuTRAX of ET, receiving the trophy for ePayroll (TimeTrax) from Mr. Asif, CEO/MD of Systems Limited at the P@SHA ICT Awards 2015 ceremony.

BizzTrax is a Web-Based ERP, CRM and POS Solution for Service, Distribution, Manufacturing & Retail Industries, available as on-Premise and on-Cloud (SAAS) versions. The system has primarily been developed using MS .Net Framework, VB.Net, ASP.Net, JQUERY, CSS, JAVA, Android SDK, Microsoft SQL Server and SQLite.

BizzTrax is a single, end-to-end solution that incorporates a number of business critical functions including Inventory, Warehousing, Procurement, Production, Quality Control, CRM, Finance, Sales, Distribution, Point of Sales and Merchandising. BT is a truly Browser-based and user-friendly application and its Generic Workflow Engine allows you to design your own document approval flows, according to your Business needs.

Multi-Language, Multi-Currency and Multi-Calendar Support is also built into the system's architecture, while Business Intelligence capabilities have been integrated into the system, which provides the information that matters the most, at the tap of a finger.

Integrated Android App for Order Booking (eOBS) simplifies field staff activities and provides visibility through Geo-Tagging while an Integrated, offline Point of Sales (ePOS) App assists retailers, supermarkets, restaurants, Door-to-Door sales etc. including the integration with bar-code/RFID/magnetic swipe card readers.

Finally, an Integrated Android App for Retail and Brand Activation audits and back-checking (eAudit) provides complete supply chain control for any FMCG, Pharma or Electronic goods manufacturing or marketing organization.

For further information about BizzTrax ERP, please visit the BT website -
For further information about ePayroll, please visit TT website -

PSEB Organizes Strategy Workshop For Establishment of IT Park in Islamabad


Pakistan Software Export Board (PSEB) organized a day long workshop with Science and Technology Policy Institute (STEPI), Korea and stakeholders from both public and private sectors of Pakistan’s IT industry to kick off the feasibility study for a new state-of-the-art IT park in Islamabad.

STEPI consortium from Korea consisted of five entities including Science and Technology Policy Institute (STEPI), Sangmyung University (SMU), Office of Civic Solutions (OCS), ANSE Technologies, and Baum Architects.

The consortium included experts in different areas including infrastructure design, IT park and urban design, IT park operations, IT park architecture, ICT security facilities, and economic and financial analysis. Hence, this is one of the largest group of foreign experts which has ever visited Pakistan for a feasibility study of an infrastructure project.

The workshop was attended by participants from both Korea and Pakistan. Local participation came from Ministry of IT, PSEB, Ministry of Planning, Ministry of Science & Technology, IT companies, and universities.

The workshop started with an opening address from MD PSEB, Mr. Asim Shahryar Husain, who welcomed all participants to the workshop and stated that IT parks can change the dynamics of the IT industry of Pakistan and can position Pakistan as a leading player in the global IT industry.

Dr. Hung Kook Park from Sangmyung University was the facilitator for the workshop. The workshop was broken up into five groups for brainstorming sessions. The workshop started with each group picking a topic and then selecting top problems related to that topic. This was followed by identifying causes for each problem and their solutions using a fishbone methodology.

Giving her congratulatory speech at the workshop, Minister of State for IT & Telecom, Ms. Anusha Rehman, said that it is her vision and passion to launch state-of-the-art IT parks in Pakistan to change the dynamics of the IT industry of Pakistan. Pakistan has a lot of IT talent and potential but that potential has not been utilized fully on a global scale because of lack of proper infrastructure for the IT industry at present.

She said that majority of IT companies are operating out of residences at present and there is a need for new high tech office space with backup power, bandwidth, business centers, training centers, incubation centers, and research centers. Hence, there is a huge requirement for state-of-the-art infrastructure in Pakistan from the IT industry so that companies can upscale their resources and capacity for mega-projects and Pakistan can achieve its real potential in the global IT industry.

The minister mentioned that government’s focus is to provide an enabling environment through infrastructure such as IT parks to IT entrepreneurs and IT companies so that they can grow and nurture their business and products to their true potential both locally and globally.

She said that her vision for IT parks is that they should be a complete ecosystem with office space, incubators, accommodation for foreign visitors, gymnasium, lakes, biking trails, and not just raw office space. An IT park should be a seat of learning and technology where there is exchange of knowledge and information between professionals and students. She said that she wants to do the ground breaking for a new IT park in Islamabad next year followed by IT parks in Karachi and Lahore.

MD PSEB mentioned that PSEB has land for IT parks in all three metros and has been waiting for this opportunity for the last many years. However, it is because of the minister’s vision and passion that the feasibility study has finally started.

MD PSEB mentioned that IT parks are like software factories where IT companies generate new exports for Pakistan by providing software and IT services to both foreign and local clients. PSEB had arranged meetings of Korean team this week with different stakeholders including IT companies, universities, CDA, Nespak, and Planning Commission followed by a day long strategy workshop with all of the stakeholders.

The minister thanked the Korean team for visiting Pakistan and emphasized that both ministry and PSEB will extend full support to the Korean team in their mission of building new IT parks in Pakistan. She hoped that the feasibility study would be completed in six months or less so that loan agreement can then be signed between Korea and Pakistan for design and construction of a new IT park by next year.