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Pakistan Software Export Board prepares marketing collateral to disseminate at national and international industry events, the objective of which is to highlight Pakistan’s soft power on the map of the IT world. In this regard, video documentaries, presentations, print collateral, online and gateway advertisements regarding Pakistan's IT/ITeS industry have been developed under its “Marketing Launch” project. These are available for free distribution.
PSEB run a series of campaigns in the local and international print and electronic media which were executed under its “Marketing Launch” project. These campaigns were executed and run:
Online: Yahoo, Google, Nasdaq and Dawn
Print Media: CIO - USA, High Commission Folders –UK, Herald Supplement- New Zealand, Gitex Preview –UAE, Khaleej Times
Similar campaigns have been planned in the future for target countries around the globe especially in leading publications of UK & USA.
MARKETING COLLATERAL
Pakistan IT Industry Yearbook 2007 - 08
The year book provides an insight on Pakistan IT industry elaborating on IT sector’s infrastructure and its development in Pakistan. The publication also includes the names and the profiles of 290 IT companies categorized under different sectors on the basis of their areas of expertise. The year book also includes a soft copy in form of CD.
Interactive CD
The interactive CD includes a brief presentation on Pakistan IT Industry, an overview of Pakistan, Pakistan Software Export Board (PSEB), its activities and its on-going projects in the country. The CD also entails a database of 1161 IT companies along with their contact details. It also includes a few videos and product demos. Translated version of the CD in Chinese & Arabic language will be available soon.
For further details please contact undersigned.
Noman Manzoor
Project & Media Manager
Pakistan Software Export Board,
2nd Floor, Evacuee Trust Complex,
F-5,Agha Khan Road, Islamabad.
Ph: +92-51-9207428
Fax: +92-51-9204075
Email: nmanzoor@pseb.org.pk |
