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Marketing

PSEB promotes the image of the Pakistan IT industry in key markets abroad, enables trade interaction with international parties, and facilitates the entry of multi-national development and support centres into Pakistan.

Over the last year, PSEB has sponsored participation of one hundred and twelve member companies in fifteen international tradeshows and delegations, sponsored eleven domestic conferences, developed joint action plans with five foreign governments or industry associations, participated in sixty TV interviews, nine radio interviews, forty four magazine interviews and articles, and has issued over ninety three press releases.
 
In addition, eight international promotional campaigns were run. Four international campaigns were launched this month in New Zealand, UK, UAE and Dawn.com. Almost two hundred and ninety four leads were directly passed on to member companies in addition to over a thousand indirect leads. Most potential customers and investors contact PSEB member companies directly after getting information from the PSEB website which receives a million hits each month with seventy percent of the hits received from overseas.
 
PSEB held the inaugural CEO Forum on 10th of August 2007, in Karachi during ITCN Asia. An unprecedented lineup of global corporate leaders, investors and authors addressed this pioneering event on the theme “Corporate Success in the Knowledge Economy.” Despite record rainfall which deluged the city and caused city-wide power outages, rave reviews were received from speakers, attendees, sponsors and media. Speakers and sponsors also met with the Prime Minister later in the evening.
 

Strategy

In conjunction with stakeholders like PASHA, the industry association, PSEB has developed a vision and strategic roadmap to fast track IT industry growth.
 

Vice President Gartner Consulting, Dr Tony Murphy, visited Pakistan from 8 to 16 August, 2007 to conduct follow up interviews with leading IT companies and other stakeholders as part of the on-going PSEB commissioned Gartner study on the Pakistan IT Industry.
 

The first meeting of the Working Group of the IT Industry Statistics Committee is scheduled to be held on 23rd of August 2007. The objective of this Working Group is to develop an inter-ministerial mechanism to measure IT revenue more accurately.

Office Space Provision

PSEB plans to build IT Parks in different cities and currently operates over 750,000 square feet of Software Technology Parks (STP) in eleven buildings across the country.

 

On the request of several prospective investors/bidders an extension of one month has been given for submission of proposals for the construction of the Islamabad IT Park on BOT basis. The new deadline, offered to and applicable only to the prospective bidders who have already purchased RFP documents, is 13 September 2007.

 

A Project Proposal for purchase of additional 37 acres adjacent to the current site in Islamabad has been submitted to the Planning Commission.


 

Industry HR

PSEB works with the Higher Education Commission (HEC) to increase the influx of quality graduates into the industry, facilitates matching of graduates with IT companies, provides on-going trainings and certifications to professionals, and undertakes research to benchmark IT professionals and graduates in the country. 
 
To date, seven hundred and ten IT professionals have participated in PSEB-sponsored trainings and around three thousand interns have been placed.
 
Approval for the placement of another 1600 interns for three months at a monthly stipend of Rs 6000 has been received by PSEB.
 
PSEB has received twenty seven applications for its Apprenticeship Program which are being reviewed. A total of three proposals have been forwarded to the R&D Fund for funding following whetting and revision. The R&D Fund has approved funding for one hundred apprentices for BearingPoint. Additional companies are invited to submit proposals for this widely hailed program which is designed to address human capital needs in the short term.
 

Public Policy

PSEB facilitates the creation of a public policy environment including taxes, tariffs, trade, and intellectual property protection to enable the growth of the IT industry.  
 
M/s Jamil and Jamil, who have been contracted by PSEB to prepare a Data Confidentiality Law, have consulted with over fifty IT companies to seek their feedback and recommendations.  
 
Feedback is still awaited from the IT Industry on the PTA Recommended Framework for IP Telephony, which is available at the PTA website (www.pta.gov.pk). Considering the importance of this issue and the considerable debate it generated in the IT community last year, IT firms are urged to come forward with their feedback.
 


 

 

Industry Finance

PSEB is working with stakeholders to create a financing and funding ecosystem for the IT industry.

 
MoIT and PSEB arranged a meeting of two leading international Venture Capitalists with CEO of leading banks and regulators under the Chairmanship of the Prime Minister on July 30 2007. The Prime Minister was pleased to approve the PSEB VC Strategy and stressed the importance of establishing a fund in Pakistan. A follow up meeting with thirty bankers was arranged on August 3, 2007 by Investment Advisor to Ministry of Finance.
 
 
 

Company Capability Development

PSEB sponsors quality and information security certification of IT companies in order to enhance their international competitiveness. 
 
Under PSEB-sponsored programs, Pakistan now has over 110 ISO-certified IT companies, over fifty ISO IT lead auditors, and will have over 20 CMMi rated companies by the end of the current year – making it a world leader in this category. Currently, there is one CMMi L5 company, one CMM L5 company, three CMMi L3 companies, four CMMi L2 company, one ISO 27001 certified company, three SEI Transition Partner companies and two SCAMPI appraisers.
 
Si3, a Systems Integrator and Solution provider to Finance, Telecom, Energy, and the Public Sector, has achieved CMMi L2.
 
Business Beam, a CMMi consulting and appraisal company on the PSEB panel, has received status of SEI Transition Partner from US Department of Defense and has become eligible to conduct CMMi appraisals across the globe outside USA.
 
 
 

Facilitation

PSEB facilitates IT companies in their interaction with various Government agencies and also launches programs in areas of strategic importance where the private sector is shy of investing. In the last year, the Open Source Centre has conducted twenty six workshops, training over four hundred and fifty people, facilitated one migration, and published internationally recognizing training toolkits..
 
In the current calendar year, visa processing has been facilitated for over one hundred and ninety five individuals. Foreign currency remittance NOCs for purchase of software were processed and issued to fifty nine companies, and corporate advisory services have been provided to numerous companies and individuals. 
 
Twenty two new IT companies were registered with PSEB in this reporting period in addition to fourteen call centres. Forty six IT companies and seven call centres have renewed their registrations.   
 
Under PSEB’s OSRC (Open Source Resource Centre) Project, four training workshops were conducted in International Islamic University, Islamabad.
 
Autoplus, a PSEB commissioned ERP developed for the Automotive Parts and Accessories vertical by Acrologix, has been successfully implemented at model unit Kortech Auto Industries. Improvement in business metrics as a result of the implementation are being measured and implementation is now also being carried out in six additional units.Technical evaluation of short listed companies for the development of agricultural ERP has been completed and final selection will be made shortly.
 


Tel: 051-9211124  |  Fax: 051 9204075  |  Email: info@pseb.org.pk  |  URL: www.pseb.org.pk

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