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Marketing
PSEB promotes the image of the Pakistan IT industry in key
markets abroad, enables trade interaction with international
parties, and facilitates the entry of multi-national development
and support centres in Pakistan
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In the fiscal year 07-08, PSEB sponsored participation of
sixty five member companies in seven international
tradeshows and delegations, one domestic conferences,
participated in forty two TV interviews, seven radio
interviews, ninety-one magazine interviews and articles and
has issued over forty two press releases, which resulted in
several hundred articles. In addition PSEB events were
covered in several dozen TV news clippings.
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In addition,
four international promotional campaigns were run. Almost
two hundred and ninety leads were passed on to member
companies in addition to over a thousand indirect leads. |
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To date in
the current fiscal year 08-09, PSEB sponsored participation
of twenty-four member companies in one international
tradeshow and two domestic conferences, participated in
twenty-three TV interviews, nineteen magazine interviews and
articles and has issued over ten press releases, which
resulted in several hundred articles.
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MD PSEB held a meeting with
Mr. Wilson Chew, Group Principal Consultant and CEO of
StrategiCom, to discuss the formulation of a branding
strategy for the Pakistani IT Industry. StrategiCom is a
renowned B2B branding specialist firm headquartered in
Singapore and it helps companies transform their business
into powerful brands through the process of systematic
differentiation.
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Strategy
In conjunction with stakeholders like PASHA, the industry
association, PSEB has developed a vision and strategic roadmap
to fast track IT industry growth.
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PSEB has contracted Gartner
to conduct a study on "Strategic Review of the Pakistani IT
Industry". The final report sent by Gartner has been
approved by acceptance committee members from MoIT, PASHA
and PSEB with minor suggestions. The report will be
published in due course of time. Apart from conducting SWOT
analysis of Pakistan IT industry and providing
recommendatory measures, Gartner has ranked Pakistan among
Leaders and Challengers in the study report.
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Office Space Provision
PSEB plans to build IT Parks in different cities and
currently operates over 721,000 square feet of Software Technology
Parks (STP) in ten buildings across the country.
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In the last fiscal year 2007-08, PSEB launched its first state
of the art National IT / Knowledge Park Project through
international tender process for providing affordable and
quality IT enabled work space to local and international ICT
companies. Around 15 acres of land at prime location in
Islamabad has been acquired by PSEB for this IT Park to nourish
the rapidly growing Pakistani IT Sector. An International
Consortium has been selected as “Preferred Bidder / Developer”
after the evaluation of their proposal.
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Payment of land measuring approximately 33 acres at Chak Shahzad
Islamabad and 6 acres at JIAP, Karachi for the establishment of
state of the art IT Parks has been released. The process for
land acquisition for Chak Shahzad is in progress. Also,
negotiations are currently underway for finalizing the lease
agreement between CAA and PSEB for land at JIAP, Karachi after
which the land would be acquired there. Partial payment for the
land measuring 6 acres at AIIAP, Lahore for the development of
IT Park has also been released and the request for balance
amount has been submitted to MoIT. Land would be acquired at
AIIAP after paying the balance amount.
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To sustain the current growth of Pakistan IT industry, PSEB
converts suitable public and private sector buildings into IT
parks by investing in telecom and related infrastructure
facilities to address immediate demand for IT enabled office
space across the country. Recently, PSEB has signed contract
with M/s Shaheen Foundation and converted one of its prominent
building ‘Shaheen Complex’ located at Egerton Road, Lahore into
an IT Park. The state of the art nine-story Shaheen Complex of
360,000 square feet of the total covered area, with two
basements having a total office space of 217,000 square feet and
equipped with high speed fiber connectivity with redundancy and
entails the most modern and top of the line civic amenities such
as backup power supply, express lifts, access control and close
circuit TV (CCTV) for vigilant security monitoring, centralized
heating, ventilation and air conditioning, fully integrated fire
detection and voice evacuation system, ample car parking and
other civil defense essentials. PSEB has offered 150,000 square
feet of contemporary office space at Shaheen Complex Lahore to
the local and international IT & ITeS companies at affordable
rent of Rs.80/- per square foot. w.e.f. 15th of February 2009 on
first come first serve basis.

Chief of the
Air Staff and Chairman
Shaheen Foundation Air Chief Marshal Tanvir Mahmood Ahmed NI
(M), S BT inaugurated Shaheen
Complex,
Lahore
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PSEB Issued Letter of Intent (LOI) to the international selected
consortium for the establishment of first national IT Park
on Build Operate Transfer (BOT) model and negotiations
for concession agreement
are
underway.
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Industry HC
PSEB works with
the Higher Education Commission (HEC) to increase the influx
of quality graduates into the industry, facilitates matching
of graduates with IT companies, provides on-going trainings
and certifications to professionals, and undertakes research
to benchmark IT professionals and graduates in the country.
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In fiscal year 07-08, 312 professionals participated in
PSEB-sponsored trainings, 572 interns were placed in the IT
Industry and approval of Apprenticeship Program was granted
to 07 companies for the induction of 738 apprentices.
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To date, in the current fiscal year, one thousand and twenty
five interns have been placed under the “Internships
Phase-III” project.
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To date, in the current
fiscal year, eight IT companies have been selected for PSEB’s
“Specialized Training Program”.
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To date seven new companies’
have been successfully approved by National ICT R&D fund under
the project PSEB IT Apprenticeship program, for the induction
of 738 apprentices the IT and
ITeS
Services
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For the induction of
approximately 650 apprentices, 03 batches of Apprenticeship
Proposals, comprising of 10 companies have been submitted to
the ICT R&D Fund for approval.
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The 5th Batch of
Apprenticeship Proposals, for the induction of 378
apprentices, comprising of 05 companies, has been short listed
by PSEB for submission to the ICT R&D Fund. |
Public Policy
PSEB
facilitates the creation of a public policy
environment including taxes, tariffs, trade, and
intellectual property protection to enable the
growth of the IT industry.
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PSEB has issued
"Recommendatory Guidelines" to Pakistani IT/ITeS companies
for Adoption of Model Clauses for Transfer of Personal Data
from the EU to Third Countries & Binding Corporate Rules for
International Transfers of Personal Data. It is envisioned
that adoption of these measures would help Pakistani IT and
IT enabled businesses in improving their legal coverage in
exporting their services and enter into relationships for
outsourcing of personal data from the EU to Pakistan.
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Industry Finance
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PSEB is closely working
with P@SHA and another stakeholders to promote
entrepreneurial and VC culture in the country.
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Company
Capability Development
PSEB sponsors quality and
information security certification
of IT companies in order to
enhance their international
competitiveness.
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In the last fiscal year,
07-08, under PSEB-sponsored programs, fifteen CMMi L2 rating
and five ISO 27001 certifications were obtained. Two
companies became SEI transition partner and three
individuals became SCAMPI appraisers. Pakistan now has over
110 ISO-certified IT companies, over 200 ISO 9001 IT lead
auditors and will have over 25 CMMi rated companies by the
end of the current year making it a world leader in this
category.
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Currently, there is one CMMi L5
company,
one CMM L5 company,
three CMMi L3 companies, sixteen CMMi L2
companies, five ISO 27001 certified
companies, four SEI Transition Partner
companies and three SCAMPI appraisers.
In the current fiscal year, 08-09,
four companies for CMMi L2 ratings,
two companies for CMMi L5 ratings and
seven companies for ISO 27001
certifications are in process.
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Facilitation
PSEB facilitates IT companies
in their interaction with
various Government agencies
and also launches programs in
areas of strategic importance
where the private sector is
shy of investing. In the last
year, the Open Source Centre
has conducted twenty six
workshops, training over four
hundred and fifty people,
facilitated one migration, and
published internationally
recognizing training
toolkits..
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In the last fiscal year 07-08, visa processing was
facilitated for one hundred and fourteen individuals.
Foreign currency remittance NOCs for purchase of software
were processed and issued to seven companies, and corporate
advisory services have been provided to numerous companies
and individuals.
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To date, in the current
fiscal year, visa processing was facilitated for twenty
eight individuals and corporate advisory services have been
provided to numerous companies and individuals.
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Twenty seven new IT companies were registered with PSEB in
this reporting period with Twenty three new call centres.
Thirty two IT companies and eleven call centres have renewed
their registrations.
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In the last fiscal year 07-08, the Open Source Resource
Center (OSRC) conducted forty training workshops and
awareness-raising seminars, trained over eight hundred and
sixty people, facilitated four computer network migrations,
and published a new, downloadable training toolkit on
Asterisk Open Source PBX. It also sponsored and presented at
two national conferences on open source technologies, and
published two articles on open source.
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OSRC has conducted five
days training workshops on LAMP at Foundation University
Institute of Management and Computer Sciences Rawalpindi 02
– 06 February 2009.
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In FY 07-08, under PSEB’s
Industry Automation project, 55 SME units across 5 verticals
were automated using ERP software developed under the
project; AutoPlus, the ERP for automotive parts and
accessories vertical was launched; Microsoft formed
partnership with the IT companies for the marketing and
sales of the products developed under the project.
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Tel: 051-9211124 |
Fax: 051 9204075 | Email:
info@pseb.org.pk | URL:
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